Stoneyard Privacy Policy
Last Updated: September 28, 2026

Stoneyard, Inc. (“Stoneyard,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://stoneyard.com, communicate with us, shop with us, or use our services, including our showroom and virtual experiences.

By using our website or services, you agree to this Privacy Policy.

Contents

  1. Company Information
  2. Information We Collect
  3. How We Use Information
  4. Advertising & Tracking Partners (Google, Meta)
  5. Cookies, Analytics & Your Choices
  6. How We Share Information
  7. Data Retention
  8. Data Security
  9. Your Privacy Rights
  10. U.S. State Privacy Notices & Do Not Sell or Share
  11. EU/EEA, UK & Swiss Users (GDPR)
  12. SMS Policy
  13. Children’s Privacy
  14. International Transfers
  15. Changes to This Policy
  16. Contact Us

1) Company Information

Stoneyard, Inc.
2 Spectacle Pond Rd
Littleton, MA 01460, United States
Email: admin@stoneyard.com
Phone: (978) 742-9800
SMS: (978) 310-3008

2) Information We Collect

  • Contact Information: name, email address, phone number, mailing/shipping address.
  • Order & Payment Information: products purchased, order history, and limited payment details processed by our payment providers (we do not store full credit card numbers).
  • Account Information: username, password, saved preferences.
  • Communications: inquiries, support requests, live chat conversations, reviews, survey responses, and showroom bookings (including virtual showroom requests).
  • Website & Device Data: IP address, device and browser type, operating system, referring/exit pages, timestamps, and page interactions.
  • Cookies, Pixels & Similar Technologies: session, preference, analytics, and advertising cookies and tags (see Sections 4 and 5).
  • Approximate Location: derived from IP address for fraud prevention, localization, and analytics.

3) How We Use Information

  • To process, fulfill, and manage orders, samples, returns, and customer service.
  • To provide virtual and in-person showroom visits, consultations, and project support.
  • To communicate about orders, appointments, service notices, and account changes.
  • To send updates, newsletters, and offers (with consent where required; you can always opt out).
  • To maintain, secure, troubleshoot, and improve our website, products, and services.
  • For analytics, measurement, and advertising (see Sections 4 and 5).
  • To protect against fraud, enforce our terms, and comply with legal obligations.

4) Advertising & Tracking Partners (Google, Meta)

Our website uses the following third-party tools, loaded through Google Tag Manager. These tools may place cookies or use pixels/tags that collect information such as the pages you view, the products you view or add to your cart, purchases, your IP address, and device/browser information. The providers may use this information for measurement, audience building, and to show you ads on their platforms and elsewhere online.

Google Analytics

We use Google Analytics to understand how visitors use our site (for example, pages visited, time on site, and how visitors arrived). Learn more in How Google uses information from sites that use its services. You can opt out using the Google Analytics Opt-Out Browser Add-on.

Google Ads

We use Google Ads conversion tracking and remarketing. These tools use cookies to measure how our ads perform and to show our ads to people who have previously visited our website. You can manage or turn off personalized Google ads at Google Ad Settings.

Meta (Facebook & Instagram) Pixel

We use Meta Business Tools, including the Meta Pixel. These tools allow Meta to collect or receive information from our website and use it to provide measurement services and targeted advertising on Facebook and Instagram. Depending on your interactions, we may share:

  • Contact Information (e.g., email, phone), hashed for matching to Meta user accounts.
  • Event Data (e.g., page views, product views, add-to-cart, purchases) for analytics, reporting, audience creation, delivery optimization, and personalization.

Meta may combine Event Data with other data and provide us with reports and insights. We do not share information about children under 13, health information, financial account numbers, or other sensitive categories with Meta. You can manage your ad preferences in your Facebook Ad Preferences.

Live Chat

Our website offers a live chat feature provided by a third-party chat service. If you use live chat, the content of your conversation and any information you provide (such as your name, email, or phone number), along with basic device and page information, is collected and stored by that provider on our behalf so we can respond to you and keep a record of the conversation. Please do not share sensitive information (such as payment card numbers) through live chat.

Industry Opt-Out Tools

You can also opt out of interest-based advertising from many participating companies at AboutAds Choices (US) and YourOnlineChoices (EU).

5) Cookies, Analytics & Your Choices

We use cookies and similar technologies to operate our site (for example, to keep items in your cart), remember your preferences, understand how the site is used, and measure and personalize advertising. The analytics and advertising tools we use are listed in Section 4.

Your choices. You can control cookies in the following ways:

  • Browser settings: most browsers let you block or delete cookies, including third-party cookies. Some site features (such as the cart) may not work without them.
  • Provider tools: use the opt-out links for Google and Meta in Section 4.
  • Industry tools: AboutAds Choices and YourOnlineChoices (Section 4).
  • Contact us: email admin@stoneyard.com to opt out of the sale or sharing of your personal information for targeted advertising (see Section 10).

Where required by law (e.g., for visitors in the EU/EEA, UK, or Switzerland), we will obtain your consent before setting non-essential cookies.

6) How We Share Information

  • Service Providers: shipping carriers, payment processors, website hosting, security, analytics, live chat, communications, and customer support partners, who are bound by contract to use data only on our instructions.
  • Advertising & Measurement Partners: Google and Meta, as described in Section 4.
  • Marketing Partners: we may occasionally share postal mailing addresses with trusted partners for offers that may interest you, unless you opt out (see Section 10). We do not sell email addresses.
  • Legal, Safety & Compliance: to comply with law, respond to lawful requests, or protect our rights, users, and services.
  • Business Transfers: in the event of a merger, acquisition, or sale of assets, in accordance with applicable law.

We do not sell personal information for money. However, under certain U.S. state laws (e.g., California), sharing personal information for cross-context behavioral advertising, or sharing mailing addresses with marketing partners, may be considered a “sale” or “sharing.” See Section 10 to opt out.

7) Data Retention

  • Orders & Accounts: up to 7 years (tax, accounting, and legal compliance).
  • Marketing: until you unsubscribe or request deletion.
  • Analytics: up to 26 months (or as configured with our analytics providers).
  • Advertising Data (Google, Meta): retained according to each provider’s terms; advertising audiences are retained until deleted in our account tools.
  • Live Chat Transcripts: retained as long as needed to respond to you and maintain customer service records.

8) Data Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data we process, including TLS/SSL encryption in transit. Payment card data is processed securely by our payment processors; we do not store full card numbers.

9) Your Privacy Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information.
  • Opt out of marketing communications (use the “unsubscribe” link or contact us).
  • Opt out of targeted advertising and the sale or sharing of personal information (see Sections 4, 5, and 10).
  • Restrict or object to certain processing, or request data portability (GDPR regions).

Submit a Request: email admin@stoneyard.com, call (978) 742-9800, or write to the address in Section 1. We may take steps to verify your identity before fulfilling your request.

10) U.S. State Privacy Notices (CA, CO, CT, UT, VA and other states)

Residents of certain U.S. states have additional rights, including the right to know, delete, and correct personal information, and to opt out of the sale or sharing of personal information and targeted advertising.

Do Not Sell or Share My Personal Information

We do not sell personal information for money. We may “share” personal information for targeted advertising through the Google and Meta tools described in Section 4, and we may share postal addresses with marketing partners as described in Section 6. To opt out:

  • Email admin@stoneyard.com with the subject line “Do Not Sell or Share,” or call (978) 742-9800. We will stop sharing your mailing address with marketing partners and will not use your contact information for ad matching.
  • Block advertising cookies in your browser settings, and use the Google and Meta ad-settings links in Section 4.
  • Use industry tools: AboutAds Choices and YourOnlineChoices.

Categories We Collect

Identifiers (e.g., name, email, phone, IP address), commercial information (orders), internet activity (site interactions), approximate geolocation, and inferences (preferences). We do not collect or use sensitive personal information to infer characteristics about you.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Authorized Agents (CA)

You may designate an authorized agent to exercise rights on your behalf, subject to verification.

Appeals (CO/CT/VA)

If we deny your request, you may appeal by replying to our decision email with “Appeal.”

11) EU/EEA, UK & Swiss Users (GDPR)

Controller

Stoneyard, Inc. is the data controller for the processing described in this Policy.

Meta as Processor (Matching/Measurement/Analytics)

For Meta Business Tools used for matching, measurement, and analytics, Meta Platforms Ireland Ltd. acts as our data processor under Meta’s Data Processing Terms.

Legal Bases

  • Contract performance (order processing, account management).
  • Legitimate interests (site security, fraud prevention, analytics, improvement, certain marketing to existing customers).
  • Consent (non-essential cookies, email/SMS marketing where required, targeted advertising).
  • Legal obligations (tax and accounting recordkeeping).

GDPR Rights

You have rights of access, rectification, erasure, restriction, objection, and portability. You may withdraw consent at any time by contacting us at admin@stoneyard.com.

12) SMS Policy

Stoneyard, Inc. offers SMS messaging to provide updates, support, and promotional information related to our products, installer directory, and project submissions. By providing your mobile number and opting in through our website, forms, or keyword campaigns (e.g., texting “STONETEAM”), you consent to receive SMS messages from us.

How We Use SMS:

  • To confirm listings in our Certified Installer Directory
  • To request project photos and contractor details
  • To send reminders, updates, and special offers
  • To respond to support or project-related inquiries
  • To follow up on interest shown through form submissions or keyword opt-ins

Consent & Frequency: By submitting your number, you expressly consent to receive recurring SMS messages from Stoneyard. Message frequency varies based on engagement. Message and data rates may apply.

Opting Out: You may opt out of SMS communications at any time by replying STOP. You may also contact us using the details in Section 16.

Abandoned Cart Tracking (if applicable): Stoneyard’s website uses cookies to keep track of items placed in your shopping cart, including when a cart has been abandoned. This information may be used to determine when to send cart reminder messages via SMS.

No Sharing of SMS Data: SMS opt-in data and consent will not be shared with any third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

13) Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

14) International Transfers

Your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for international data transfers.

15) Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and revise the “Last Updated” date. Material changes will be highlighted for a reasonable period.

16) Contact Us

Privacy Officer
Stoneyard, Inc.
2 Spectacle Pond Rd
Littleton, MA 01460, United States
Email: admin@stoneyard.com
Phone: (978) 742-9800