Training Courses

STONEYARD® Certified Installer Program 

Choosing an installer is an integral part of any masonry project. Customers are looking for natural thin stone veneer experts who are experienced and knowledgeable about all aspects of the installation. The STONEYARD® Certified Thin Stone Installer program provides masonry professionals with tools and important tips for the most efficient and effective install. This is a FREE course offered by STONEYARD® that will discuss important masonry topics


David Croteau, Founder, has worked with natural stone at STONEYARD for 30 years, starting with 10 years of hands-on experience as mason. He specifies natural stone and advises masons, contractors, builders, architects and homeowners on masonry projects for the finest homes and commercial buildings. In this course he shares specific tips and considerations for installing thin veneer.

On-Demand Digital Marketing Webinar for Stone Contractors

We’ve turned our bi-weekly Digital Marketing Course for Mason Contractors into a 20 minute on-demand webinar that you can view at anytime from your computer or phone. If you need reminders and tips on what works today, you’ll be able to download all the checklists in this presentation.

To attend this webinar you must complete the form below.

This is a 20 minute course on how to use digital marketing to reach stone customers.  You will have access to the course immediately after registration. You can view and listen to the course on your laptop, tablet or phone. 

About This Course is now the #1 site for thin stone veneer Google searches. Let us show you what works!

The STONEYARD® Digital Marketing WEBINAR for Mason and Hardscape Contractors provides masonry, hardscape and building professionals using natural stone with a strategy, plan and important tips for the most efficient and effective online marketing for their business. 

This is a FREE course offered by STONEYARD® that will discuss important topics such as:

  • Learn how to attract natural stone customers

  • Learn how to promote your business even if you aren’t very technical

  • See where to post your photos for maximum exposure

  • How to take advantage of the free exposure that Google offers

  • How to turn messy photos into showcases of your work

  • Learn an easy way to make videos from your project photos

  • Learn why becoming a Certified Thin Stone Installer can help customers find your business

  • Marketing opportunities with Stoneyard 


Gene Bellotti, head of Customer Experience at Stoneyard, has worked in marketing and advertising for 30 years. He promotes Stoneyard and mason contractors through digital marketing and is responsible for Stoneyard’s end-to-end customer experience. In this course he shares Stoneyard’s successful digital marketing strategies and how Stoneyard can help mason contractors improve their self-promotion through and Stoneyard’s Certified Installer network.